Our Approach
With more than 25 years of experience in producing high-quality video communications, Oswego Creative has developed a project management approach that we apply to each and every project we undertake. Oswego Creative applies this process to each project as means of ensuring that each project is completed in order to exceed the expectations of the client.
PRE-PRODUCTION
Browse through some of the work we have done for our clients.
PRODUCTION
See how Oswego Creative has addressed our client's unique challenges.
POST-Production
Success for us is a happy client. Hear what clients have to say about working with Oswego Creative.
PRE-PRODUCTION
Laying the right groundwork is essential to developing a great product. Pre-production is where we figure out the best game plan for your business/product. We work with you to develop the correct video approach, the look/feel and style, we write the script, cast and manage the talent, decide on location and set design, and lock down all the other details involved with how the actual video is going to look, sound, and perform in the end. This phase includes the following tasks:
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discovery
Prior to any work being initiated on the project, the Oswego Creative production team, led by the producer, will meet with you to not only discuss the project specifics but also to discuss all facets of your business strategy, messaging and goals. The purpose of this discussion is to gain a 360-degree perspective of your situation in order to ensure that the final video execution seamlessly fits into the context of your overall business objectives.
Research
As part of discovery, we identify your visceral "likes and dislikes" so we can direct our research phase towards concepts that we know are in line with your vision. The research phase centers on an in-depth review of any formal communication documents as well as researching your industry, history and the competition.
Script Development
The scripting for your video is a collaborative effort where we listen to your pitch and merge that with the creative approach of the video. The outline and ideas you provided is a great starting point in the crafting of the messaging of the video. We will take your outline with the goal to build on your ideas and mold them for the video medium. This document provides the words to be spoken, the desired key visual elements, vital business concepts and key takeaways required in the final video. We will take your outline with the goal to build on your ideas and mold them for the video medium. Only when we have approval on the script will we move forward on setting up the shoot specifics.
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Shoot Prep
During the script development process a number of logistical activities are being researched in order to maximize project efficiency as well as prepare for the execution of the shoot. From a project logistics perspective, the internal Oswego Creative team begins to work on setting up the project within our project management system including project schedule, budget and client review areas. This online system provides the Oswego Creative and client teams with a centralized project area to share information and input on project deliverables. Additionally, the creative team begins working on setting up shoot logistics in order to expedite the shoot upon approval of the project script. This includes scheduling internal and external resources, site walkthroughs and the final production plan.
PRODUCTION
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Now that we have the road map developed in the pre-production stage, it's time to put it all together in front of the cameras. This is where our producer and director of photography do what they do best - film a great video. As much as this may seem as just shooting video, this is just one area of focus for the Oswego Creative team. Obviously, the capturing of the visual components is at the heart of these efforts. However, the Oswego Creative team is also focused on maximizing your time, resources and staff.
The entire team is as focused on efficiency as they are on the creative aspects of the project. Your producer is not only looking at what is being captured but how you look and how we can make you look even better. We are there to manage any and all logistical issues during the shoot day. From stocking water to ordering lunch, we make sure that you have everything you need in order for you to shine once we hit record.
Post-PRODUCTION
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If production is putting all the ingredients together to bake the cake from the recipe developed in pre-production, then post-production is putting the icing on that cake and making it look irresistibly delicious. Our editorial post-production team kicks in to shape your story, handle color-correction, record any voice overs, clean up the audio, add music, create graphics and in general make sure your video looks exactly like we planned in pre-production. In addition to the compilation of all of the video elements, our post production team creates a custom animated intro bumper as a lead in to the video.
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EDITING
The project producer collaborates with our editing team throughout the creation of the first cut of the video. Once a complete piece is in place, there are multiple internal reviews before a piece is handed off to you for review. The first internal review is with the project producer. Once the producer's feedback has been accounted for, the Oswego Creative creative director reviews the project in order to provide an independent review of the project to ensure nothing has been missed. Once that review is complete, then we pass on a link to you for review. Because of the hard work in pre-production and Oswego Creative's process, the majority of projects do not require more than two client review passes to reach approval.
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Digital Marketing and Media Buying
Just because our video is complete doesn't mean that Oswego Creative is done helping you. If your video was developed for broadcast, Oswego Creative has years of experience making sure that the right people see your video. If you are looking for you video to be seen as part of a national or regional TV/radio buy or in digital marketing campaign, Oswego Creative has years of experience placing media buys ensuring that your ad spend is done in an efficient and effective manner. As a buy has been place, Oswego Creative monitors your advertising investment to make sure that the campaign is effectively reaching your target audience. After the buy is complete we provide you with campaign data that tells you exactly where your budget was spent and the impact of your campaign.