Drone technology is becoming popular in the world of video. That’s because video technology is changing quickly, and the content garners and retains more attention. Drones are being used for so much today, including arsenal tools, saving lives in a natural disaster, and even as entertainment.
This news about drones is exciting, but how are drones impacting the video world when it comes to utilizing drones in your video marketing strategy?
1. Drones are cost-effective and easy to operate.
Many motion pictures use Steadicams (a camera stabilizer mount that allows for a smooth shot) to capture video; however, using a drone instead can be a great, new way to get the same result for a cheaper price. In addition to being the cheaper option, you don’t need a technician to operate a drone because you can operate a drone yourself once you are certified. You can fly a drone above an area and even zoom in for an aerial shot. This easy technique can make a video look like something done in a professional film without expensive equipment.
2. Drones allow us to reach new limits.
When we work with clients across the country we need to capture all our footage in one trip. This can often pose a challenge if we’re filming at a location with a large property or a large amount of land. By using drone technology we are able to capture new angles and images that would have never been possible. We’ve even featured drone footage in our demo reel!
3. Drone image quality can be just as good as professional cameras.
Flying cameras, quadcopters, and consumer drones are rapidly becoming mainstream and catching up to handheld cameras. This is because they use small sensors for flying, which helps increase quality and resolution. These new drones are essentially a flying DSLR camera with their higher rates and portability. Design Bolt’s even has a list of the best drones for taking pictures or recording video.
When using a drone, the possibilities are really endless. They’re cheaper, more convenient, and perform just as well, if not better, than professional equipment. With the evolutions of the video world, we will stay knowledgeable. Advancements help us move forward so we can keep our clients up to date and relevant to represent their brand and business in the best possible way.
Want more on drones?
Read this article from UAV Coach about buying your own drone, visit Popular Mechanic’s drone section on their website, or watch this video about drones at an airplane convention!