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Storytelling from a Post-Production Viewpoint
Out of everything we do, the most important part is telling compelling stories. In order to do that we have to work as a team.
Oswego Creative
Apr 10, 20193 min read
The Power of Storytelling
We now live in a world where the largest limitations of visual storytelling is one’s own imagination.
Oswego Creative
Mar 20, 20193 min read
A Guide to Instagram Analytics
As a digital marketer, it’s important to understand who’s using which apps so that you can most effectively reach your target audience
Oswego Creative
Mar 13, 20193 min read
Recipe for Success: the Importance of Pre-Production
The most important phase of the production process is pre-production.
Oswego Creative
Feb 20, 20192 min read
Setting SMART Goals: Step 1 of a Successful Digital Marketing Strategy
Specific, Measurable, Attainable, Relevant, and Timely – SMART.
Oswego Creative
Jan 30, 20192 min read
Planes, Trains, and Automobiles: Travel efficiencies that benefit our clients AND our employees
By creating an environment for our employees on the road that they’re comfortable in, can recharge and be ready for whatever they may do
Oswego Creative
Dec 19, 20182 min read
How to Curate a Successful Instagram Brand
The first step to starting a successful Instagram brand is to get an adorable puppy. Just kidding, but that’s what I did.
Oswego Creative
Dec 11, 20183 min read
A Sustainable Business Model: Verticals and Their Importance
When our Co-founders decided to open Oswego they took their industry expertise and made a bet - that no one could tell stories like we can
Oswego Creative
Nov 28, 20182 min read
The Secret Weapon of Any Successful Marketing Agency
Anna Giron says, "My role as Office Manager at Oswego Creative is the blood and oxygen flowing to the heart of our business."
Oswego Creative
Nov 15, 20182 min read
Lens Test: Which Lens Will Give You the Shot You're Looking For?
Prime, cine, zoom, tilt-shift, wide angle, telephoto, parfocal, macro, what do they all mean? Just the many types of lenses filmmakers use
Oswego Creative
Oct 25, 20183 min read
Are You Registered to Vote?
Get out and vote! Social media reigns supreme as a medium for sharing your message and driving conversions.
Oswego Creative
Oct 10, 20183 min read
Solving the Post-Production Puzzle
It is most crucial that as an editor you construct your project cleanly and maintain that organization until the project’s end.
Oswego Creative
Sep 19, 20183 min read
On the Vanguard of the Personalized Digital Marketing Revolution
When you take the inherent power of video and connect it with a custom element, you have marketing content that is impactful and impressive
Oswego Creative
Sep 5, 20185 min read
IGTV vs. Facebook Live
Facebook Live is very similar to IGTV but read this to learn about their differences.
Oswego Creative
Aug 9, 20181 min read
Turning a Formal Interview into a Conversation
I want to capture a person’s genuine thoughts and feelings. So how do I de-escalate the nerves and just have a conversation?
Oswego Creative
Jul 25, 20182 min read
Always Keep Learning: A Lesson in Motion Graphics
Here are a few of the motion graphics lessons I worked on for creating natural organic/robotic movement:
Oswego Creative
Jul 6, 20182 min read
Goodbye Fake Facebook Videos
Facebook is taking measure to change their algorithm so that you will no longer see static memes disguised as videos and images on your feed
Oswego Creative
Jun 29, 20182 min read
Digital Marketing 101
So sit back, grab your popcorn, and get ready to discover for yourself a few basics of digital marketing. *lights dim*
Oswego Creative
Feb 2, 20183 min read
A Beginner's Guide to Facebook Marketing
At Oswego Creative, our services range widely. One of our main digital marketing services is social media marketing.
Oswego Creative
Dec 14, 20173 min read
The Essential Elements of an Effective Digital Marketing Campaign
From our storyboard to your screen...but what are the steps? Here are the 7 essential elements of any effective digital marketing campaign
Oswego Creative
Nov 29, 20172 min read
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