Storytelling from a Post-Production Viewpoint
Out of everything we do, the most important part is telling compelling stories. In order to do that we have to work as a team.
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Mar 13, 20193 min read
A Guide to Instagram Analytics
As a digital marketer, it’s important to understand who’s using which apps so that you can most effectively reach your target audience
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Feb 20, 20192 min read
Recipe for Success: the Importance of Pre-Production
The most important phase of the production process is pre-production.
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Jan 16, 20192 min read
Heart and Soul
The dream was always to be relevant, fair, honest, and, of course, creative.
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Dec 19, 20182 min read
Planes, Trains, and Automobiles: Travel efficiencies that benefit our clients AND our employees
By creating an environment for our employees on the road that they’re comfortable in, can recharge and be ready for whatever they may do
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Nov 28, 20182 min read
A Sustainable Business Model: Verticals and Their Importance
When our Co-founders decided to open Oswego they took their industry expertise and made a bet - that no one could tell stories like we can
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Nov 15, 20182 min read
The Secret Weapon of Any Successful Marketing Agency
Anna Giron says, "My role as Office Manager at Oswego Creative is the blood and oxygen flowing to the heart of our business."
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Oct 25, 20183 min read
Lens Test: Which Lens Will Give You the Shot You're Looking For?
Prime, cine, zoom, tilt-shift, wide angle, telephoto, parfocal, macro, what do they all mean? Just the many types of lenses filmmakers use
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Sep 19, 20183 min read
Solving the Post-Production Puzzle
It is most crucial that as an editor you construct your project cleanly and maintain that organization until the project’s end.
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Sep 5, 20185 min read
On the Vanguard of the Personalized Digital Marketing Revolution
When you take the inherent power of video and connect it with a custom element, you have marketing content that is impactful and impressive
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Jul 25, 20182 min read
Turning a Formal Interview into a Conversation
I want to capture a person’s genuine thoughts and feelings. So how do I de-escalate the nerves and just have a conversation?
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Jul 6, 20182 min read
Always Keep Learning: A Lesson in Motion Graphics
Here are a few of the motion graphics lessons I worked on for creating natural organic/robotic movement:
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Jun 26, 20183 min read
Case Study: The NECA/IBEW Powering America Team
Oswego Creative has worked with the National Electrical Contractors Association and the International Brotherhood of Electrical Workers
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Feb 2, 20183 min read
Digital Marketing 101
So sit back, grab your popcorn, and get ready to discover for yourself a few basics of digital marketing. *lights dim*
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Dec 14, 20173 min read
A Beginner's Guide to Facebook Marketing
At Oswego Creative, our services range widely. One of our main digital marketing services is social media marketing.
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Oct 24, 20174 min read
The Evolution of SEO
EO stands for “search engine optimization.” SEO drives the results that appear when you search for something on a search engine site, like G
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Oct 9, 20172 min read
What Can a New Website Do For Your Online Brand?
Your website is a sales tool that works for you 24 hours a day, 7 days a week, and 365 days a year so make it count.
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Mar 9, 20172 min read
Five Benefits of Using Geofencing and Geotargeting
Leader Oswego Creative has been using both geotargeting and geofencing as a business intelligence tool and a way to increase conversations
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Sep 14, 20161 min read
Oswego Creative Footage Featured in the Wall Street Journal
Check out our footage on www.wsj.com and stay tuned for the full story on IBEW Hour Power soon!
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Jul 16, 20162 min read
Oswego Creative Takes Home Three 2015 Telly Awards
Oswego Creative took home three Bronze Telly’s this year, winning bronze for each video produced in 2015
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