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Always Keep Learning: A Lesson in Motion Graphics
I have always loved motion graphics. The way that you can create everything to help tell a story with just using shapes, textures and...
Michael Stephan, Director of Post-Production
Jul 6, 20182 min read
Drone Technology and Why Your Video Marketing Strategy Needs It
Drone technology is becoming popular in the world of video. That’s because video technology is changing quickly, and the content garners...
Mallory Radney
Jun 6, 20172 min read
Video Trends to Expect in 2017
In this article, we'll take an in-depth look at what we see are some of the most significant trends in video marketing for the year...
Kyle Norton
Jan 25, 20172 min read
Oswego Creative Footage Featured in the Wall Street Journal
The Oswego Creative crew recently traveled to LeClaire, Iowa to film the annual “tug fest” competition that happens between LeClaire...
Laura Walsh
Sep 14, 20161 min read
Oswego Creative Takes Home Three 2015 Telly Awards
Emmy nominations were just announced but we have some even better news, Oswego Creative took home three Bronze Telly’s this year. For...
Laura Walsh
Jul 16, 20162 min read
How To Effectively Use Live Stream Video
The value of video to marketing and social media strategies is well documented. Video is no longer a “Nice To Have” it is a “Must Have”....
Bill Johnson
Jun 10, 20164 min read
Media Buying: a Case Study of the IBEW Recruitment Campaign
What is Media Buying? Media buying used to only live in the traditional advertising sphere. But with the dawn of digital marketing, media...
Laura Walsh
Feb 23, 20163 min read
Why Your Marketing Strategy Needs Interactive Video
When it comes to video marketing, time is of the essence. Every second that you get to spend with your audience is priceless. But data...
Bill Johnson
Jan 20, 20163 min read
25 Video Facts for 2017
On this blog we have stressed the reasons why video is so important to your marketing strategy. As we start a new year we thought it...
Bill Johnson
Jan 5, 20162 min read
The Power of 4K Video
Ask someone to describe what it was like to watch something in standard definition; they will have a hard time explaining their...
Laura Walsh
Oct 12, 20153 min read
Getting Started with Corporate Video
Everyone has heard the phrase, “A picture is worth 1,000 words.” If this is true, how many words is a video worth? According to a study...
Bill Johnson
Sep 12, 20154 min read
Chroma Key Green Screen Effects in Surprising Places
With the summer movie season upon us, the movie going experience is dominated by visual effects utilizing Chroma Key green screen virtual...
Bill Johnson
May 7, 20151 min read
Oswego Creative Selects Winners of Community Care Charity Video Project
Back when we launched the Community Care Video Project in December, we really had no idea how it was going to be received. Our hope was...
Bill Johnson
Apr 11, 20152 min read
Optimizing Video for Mobile – Seven Important Steps
A video marketing strategy is much more than just the development of videos. Not only do you need the right content to engage with your...
Bill Johnson
Mar 4, 20152 min read
Drones provide a unique perspective of our darkest times
From the war on terror, to a major plot point on NBC’s Parks and Recreation, and most recently as an unwanted guest at the White House,...
Bill Johnson
Feb 2, 20151 min read
U.S. Digital Video Benchmark report provides insight on trends and opportunities for online marketer
Adobe produces the U.S. Digital Video Benchmark Report that highlights trends in online video activity as a resource for marketers and...
Bill Johnson
Dec 15, 20142 min read
How Vine’s Video Import Feature Can Help Your Brand’s Marketing Efforts
YouTube has become synonymous with online video but it isn’t the only site that delivers online video content. With more than 40 million...
Bill Johnson
Dec 2, 20142 min read
Video Length – Recommendations and Best Practices
Viewing video on the web and on mobile devices has become a game changer for marketers. On one hand, it’s provided an unprecedented...
Bill Johnson
Oct 8, 20142 min read
Engage Sales Prospects with B2B Video Communications
Online Video for B2B Marketing Prior to the proliferation of the web, direct contact between a sales rep and a prospect was the most...
Bill Johnson
Sep 24, 20143 min read
The Five Most Expensive Movies
The Price of Special Effects What do Captain Jack Sparrow, Jack Dawson, Spiderman, Harry Potter, and the Na’vi aliens all have in common?...
Bill Johnson
Sep 5, 20142 min read
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