Oswego Creative is helping O’Toole’s Garden Centers to grow their Facebook footprint with video. O’Toole’s was looking for ways to not only grow their Facebook presence but leverage this audience to drive traffic to their stores.
The Oswego Creative team worked with the O’Toole’s marketing team to create a Facebook content calendar, allowing O’Toole’s to regularly update their followers with engaging and informative videos. O’Toole’s video marketing plan conveys information about special sales, events, and even fun, behind-the-scenes looks at flash mobs and plant deliveries. After they began sharing videos on O’Toole’s Facebook page, they not only saw a growth in the number of followers but they also saw an uptick in attendance at sales and special events.
By Bill Johnson
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