Many factors contribute to search engine rankings but when you need to give your SEO a big boost you should consider utilizing the power of video. Video shows up higher in rankings than other forms of content and can give can give your company’s SEO an edge over your competitors.
In considering video to enhance your SEO efforts, you need to remember that videos that offer value are more likely to attract and retain viewers. If your company’s videos can solve a simple problem or offer information that addresses a client or prospect’s pain points, this will increase interest and traffic to your company’s online presence. This increased interaction and engagement will not only immediately enhance your site metrics but it also will build credibility that maximizes your SEO efforts in the future.
But producing high-quality content is only one part of the overall equation. Once you have produced your videos, you need to turn your attention to the issue of distribution. One of the most valuable distribution channels is social media. People trust their social network, and are more likely to watch a video posted by friends than posted by the company itself. Posts on Facebook and Twitter not only put your video in front of a huge audience, search engines’ web crawlers also index these pages just like any other webpage and they will bolster the search algorithm results for your content enhancing your overall SEO results.
If you videos are interesting and contain valuable content, chances are higher that people will also use it on their specialty blogs or embedding it into a post. This not only will garner the video more views, but this 3rd party endorsement sets your company up as a industry leader/expert and the search engines will see this content as more credible and this will elevate your optimization efforts.
Creating high-quality video content and maximizing your video distribution channels are major factors in increasing their impact on your SEO efforts. Additionally there are several smaller techniques that can have a dramatic impact on SEO optimization results.
Don’t forget to tag! Many companies forget to tag their videos entirely. Not only should you be using tags, but they also should be specific to the video’s content. Add the words in your title as tags. If your video is solving a problem for a viewer, make sure to add that problem and related words as tags.
Be as specific as possible when you are creating titles and tagging your video. Specific wording will rank far higher in search engine rankings than generic terms.
Use specific titles. Come up with something that tells the viewer a little more about the video. For example, instead of titling your video “Plumbing Video,” use “How to snake a clogged drain.” People looking for that specific issue can more easily find your video this way, instead of searching through videos with broad terms as their titles.
If improving your SEO is one of your marketing objectives, the inclusion of high-quality video executions not only will improve your content marketing but also will empower your SEO efforts.
By Bill Johnson
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