A lot goes into when and where ads appear. Media buying is highly competitive and requires continual monitoring of the market. This process is balanced against a client’s budget and objectives. This significant analysis and negotiating requires someone who understands the mechanics of the entire process. Oswego Creative has been in the media-buying arena for over twenty years. We know the business inside and out. Many of our team members once worked as network sales representatives. This means they know how to negotiate the best deal for our clients.
In 2013, Oswego Creative help develop a national TV advertising strategy for the International Brotherhood of Electrical Workers (IBEW). The IBEW was looking for way to share their message with a broader audience. Their objective was not to only better explain who the IBEW is, but to also show the members of the union beyond the job site.
It shouldn’t be a surprise to anyone that the NFL is the biggest TV draw today. Oswego Creative proposed a media campaign to the IBEW that started in the fall of 2013. The campaign was built around the NFL coverage on Fox and CBS. Due to the size and breakdown of the NFL audience, the effectiveness of this campaign required the IBEW to make a significant financial commitment. That is why the IBEW entrusted Oswego Creative to handle this media buy. We understand how to get the message in front of a target audience and we understand budget constraints. Oswego Creative does careful analysis of where and when to get a message to an audience – making sure you get the best bang for your buck.
Based on last season’s success, Oswego Creative will once again be handling the IBEW media buy for the 2014 NFL season. As the NFL preseason is coming to a close and the teams are getting ready for the season, so are our media buying efforts with the national networks. We are in the midst of building the most effective campaign for the IBEW in 2014. Our efforts won’t end with the start of the NFL season, because we continually monitor and adjust the campaign to get the best results for the IBEW.
On top of national campaigns like the one for the IBEW, Oswego Creative also manages clients’ regional network and cable media buys. In addition to traditional TV and radio broadcast media, Oswego Creative also has experience placing content through new media outlets, including online video pre-roll and and social media advertising.
If your company needs an ad or video produced, or if you already have one and need it placed through a media buy, Oswego Creative can handle all your needs.