At Oswego Creative, our services range widely. One of our main digital marketing services is social media marketing. This means we monitor and manage client’s social media pages for them. One platform we constantly use is Facebook. Facebook should be a main focus of your social media mix because it's one of the largest social networks, with over 2 billion users. Therefore, Facebook is a great tool to use for your business, and it's important to know how to effectively use it. We’ve been using Facebook as a business tool for many years, so here's one of our suggestions for best leveraging this social network:
Use Facebook Strategically
First things first, you should develop a Facebook marketing strategy. You want to keep in mind the end result and figure out what your goals are. If you manage multiple Facebook accounts, Facebook Business Manager makes life much easier. It’s super easy to navigate, set up, multiple people can manage your page(s), and it’s free! One of the first things you want to do after setting up your Facebook Business Manager account is to set up your client’s page under Pages. Once you're an admin to the business profile, you will be able to do this. For tips on creating a good business profile, visit this site.
Post Constructive Information
Engaging with your followers by posting useful and relevant content is the best way to interact with them. Don’t spam your audience by posting multiple times a day, but don’t miss out on engagement opportunities by rarely posting. Another good rule to follow is the 70/20/10 rule, which we also follow. This rules means 70 percent of the things you post include information that proves you are the expert in that field. 20 percent of the time share content relating to your message, but from others. 10 percent of the time you share things that help you make the sale, whether that be to buy your product or sign up for an event. For more tips on what to post, check out this article.
Some ideas for what to post on your wall page:
Links to articles related to your company or industry
Links to your blog posts
Event announcements
Videos about your company or highlight your company
Try out a few strategies and learn from your results. Facebook offers many great analytic tools so utilize them. One feature of Facebook analytics is gaining information on your followers. You need to know who your followers are and what interests them so you can market the best posts to them. If you want more ideas on what to post, read this blog.
Leverage the Pay-to-Play System
It’s really hard for a page to gain attention and interaction, but they have more success when they pay to sponsor the things they publish on their page. Facebook gathers a large amount of demographic information about its users from profiles, which means Facebook has one of the best targeted advertising programs online. Facebook makes it easy to help you or your clients reach a niche audience. You can choose basic demographic information such as gender, income, relationship status, age, education, location, and more.
Ads run on a per-impression or per-click basis. This means that they run on how many people see the ad or how many people actually interact and click on it. Below are draft images of what a boosted post looks like.
Facebook is an amazing advertising tool because it’s so adaptable and versatile for marketers. Choosing to run ads on Facebook is great for any company because you can choose what best fit your needs based on time constraints, budget, and who your audience is. If you try it out and run one ad, that will really help you learn about the system and how it works. Today, Facebook marketing is growing quickly and becoming a more of an integral part of social media marketing.
If your company hasn’t made Facebook a priority in your digital marketing mix, call Oswego Creative! We’d be happy to help or answer any questions. We will help increase your bottom line by growing your digital footprint.