Video Trends to Expect in 2017
In this article, we'll take an in-depth look at what we see are some of the most significant trends in video marketing for the year...
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Laura Walsh
Jul 16, 20162 min read
Oswego Creative Takes Home Three 2015 Telly Awards
Emmy nominations were just announced but we have some even better news, Oswego Creative took home three Bronze Telly’s this year. For...
Bill Johnson
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How To Effectively Use Live Stream Video
The value of video to marketing and social media strategies is well documented. Video is no longer a “Nice To Have” it is a “Must Have”....
Laura Walsh
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Media Buying: a Case Study of the IBEW Recruitment Campaign
What is Media Buying? Media buying used to only live in the traditional advertising sphere. But with the dawn of digital marketing, media...
Bill Johnson
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Why Your Marketing Strategy Needs Interactive Video
When it comes to video marketing, time is of the essence. Every second that you get to spend with your audience is priceless. But data...
Bill Johnson
Jan 5, 20162 min read
25 Video Facts for 2017
On this blog we have stressed the reasons why video is so important to your marketing strategy. As we start a new year we thought it...
Laura Walsh
Oct 12, 20153 min read
The Power of 4K Video
Ask someone to describe what it was like to watch something in standard definition; they will have a hard time explaining their...
Bill Johnson
Sep 12, 20154 min read
Getting Started with Corporate Video
Everyone has heard the phrase, “A picture is worth 1,000 words.” If this is true, how many words is a video worth? According to a study...
Bill Johnson
May 7, 20151 min read
Chroma Key Green Screen Effects in Surprising Places
With the summer movie season upon us, the movie going experience is dominated by visual effects utilizing Chroma Key green screen virtual...
Bill Johnson
Oct 8, 20142 min read
Video Length – Recommendations and Best Practices
Viewing video on the web and on mobile devices has become a game changer for marketers. On one hand, it’s provided an unprecedented...
Bill Johnson
Sep 24, 20143 min read
Engage Sales Prospects with B2B Video Communications
Online Video for B2B Marketing Prior to the proliferation of the web, direct contact between a sales rep and a prospect was the most...
Bill Johnson
Aug 26, 20141 min read
Facebook Video is a Success for O’Toole’s Garden Center
Oswego Creative is helping O’Toole’s Garden Centers to grow their Facebook footprint with video. O’Toole’s was looking for ways to not...
Bill Johnson
Aug 12, 20145 min read
Why Expertise in Video Matters
Marketers are always looking for new and effective methods to help share their message with their target audiences. In this quest, online...
Bill Johnson
Aug 11, 20142 min read
Tips for Using Video to Improve SEO
Many factors contribute to search engine rankings but when you need to give your SEO a big boost you should consider utilizing the power...
Bill Johnson
Jul 29, 20143 min read
Non-Profit Organizations Enhance Their Marketing with Video
Non-profit organizations do a wide range of work, but one thing is always true: these agencies work to serve others. In order to meet...
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