In this article, we'll take an in-depth look at what we see are some of the most significant trends in video marketing for the year ahead. In this day and age technology seems to advance right before our eyes, so choosing which trends to focus on wasn’t an easy task, but here are a few that stuck out to us.
Facebook Live Video
The power of Facebook has once again proven to be unstoppable. Over the past year, daily views on Facebook have increased from 1 billion to 8 billion. Text posts have been declining significantly so it’s safe to assume that video is not only rising, but replacing past uses of communication.
Facebook has also invested a lot into it’s new ‘Live Video’ feature through both Facebook and Instagram. This capability has continuously grown over the past few months. If Facebook continues to push forward by using video in the marketing industry then we can predict next year will increase more uploading, sharing, and discovering of videos through this communication giant.
Virtual Reality - “Immersive Experience” Marketing
Virtual Reality is something that began to spread its wings nearing the end of 2016, and shows no signs of losing traction. This is known as “Immersive Experience” Content Marketing. With a simple headset, you can now attach your phone and witness the new virtual reality experience anywhere you’d like.
360 Video
Users are craving more immersive experience as they’re being conditioned to its normality. It gives them a feeling that they’re doing more than staring brainlessly at a phone or laptop screen. ‘360 Video’ does just that. This tool can make the user feel like they’re living in the moment. It can be used to host live webinars and workshops where people actually engage with you from the comfort of their home, or workplace. It’s a very interesting view into what the future of human interaction will look like when it’s not imperative to physically be somewhere.
As you can see, video marketing will continue to rise to the top as we learn more ways to effectively use it, video technology advances, and the world comes to accept it’s power. Now get ready for 2017 because we’re just getting started.