Non-profit organizations do a wide range of work, but one thing is always true: these agencies work to serve others. In order to meet charitable goals, non-profit organizations need to be as successful as possible in creating revenue. One way to facilitate this success is through creating awareness about the organization.
Why Does My Non-Profit Need Video
Video has a distinct advantage in communicating a non-profits message because it is easier to digest and speaks to both auditory and visual learners at once. Non-profits can help build awareness around their causes and goals by using video. It is not uncommon to hear of videos that touch viewers’ heartstrings “going viral,” with millions of people seeing – and then donating – to a cause. But even a video that is only to be circulated amongst donors, supporters, and their circles can still have a significant impact on contributions.
The right video reminds people why they decided to become a supporter of the organization in the first place, bring in new supporters, strengthen the resolve of staff members and gain new commitment from volunteers. And because many of these organizations aim to teach, videos can be used not only as part of their public relations but also can be a vital part of board meetings, staff trainings, and fundraisers.
Spread Your Mission with Video
There are a few things that absolutely must be addressed in a successful video. Non-profits have an advantage because non-profits usually already have the most important thing for a successful video: a clearly defined mission statement. If your video can touch on the agency’s goals, the population you support, and the specific need (if you are raising money for a project) within the first thirty seconds, chances are this information will make it to the viewers. Additionally you should make sure the video is placed not only on your website, but also where it can be shared and seen by supporters in the hopes of reaching new donors and viewers.
Non-profit organizations tend to use a few main types of marketing video:
Testimonials: Real world success stories from people they have helped or community members. Touching testimonials about changing lives build the agency’s reputation and can show others how vital the work being done is.
Re-enactments: If an agency treats a specific problem (for example: youth runaway behavior, drug abuse, pet care), show how the organization goes about its work.
Public Service Announcements (PSA): share the organization’s knowledge with others who may benefit. Giving the community valuable information will not only increase their awareness of the agency, but will also build the NPO’s reputation as an expert and leader in that particular field.
Start Making Your Video
The first step towards making a great video to spur public awareness of your non-profit is to determine your budget. Agencies often have tight budgets, so it is best to pitch the idea of creating a new video to the board of directors at the very beginning of the fiscal year. Once you have a budget, you’ll know more about what kind of video you can make. A simple concept, like a short PSA, and an eye-catching, effects heavy video have two very different budgets.
There are so many video marketing strategies to consider when first stepping into the realm, but with a communications partner like Oswego Creative you can be sure to get first rate guidance every step of the way.